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Rides for Rewards (R4R): A Mobile Application to Sustain an Incentive Scheme for Public Bus Transport

Nyuk Hiong Voon, Siti Noora’zam Haji Abdul Kadir, Matius Belayan, Benedict Sheung Hung Poon, El-Said Mamdouh Mahmoud Zahran

Bus transit is not popular in Brunei partly due to high ownership of private cars and this will lead to severe traffic congestion in the future. This paper discusses the design of a mobile application to sustain an incentive scheme for public bus transportation in Brunei. It supports a case study on whether an incentive scheme has impact to increase bus transit ridership under the prevailing trans...

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