This programme introduces students to the theoretical and applied concepts in marketing as well as the analysis of business problems to provide solutions in the complex business environment with a critical focus on sales targets and profit maximization. The rapid emergence of the global Knowledge Economy has changed the marketing concept significantly which produce tangible and intangible products. The course content in this programme has the right mixture of theoretical and application-based marketing, product development, market research, consumer behaviour, digital marketing, project management, and applied marketing-related modules. The career prospects for the students are well diverse. Their skillset can be used either in the private or government sectors in the areas of brand management, retailing, corporate communications, product development, services industry, academic, marketing analyst and media consultancy etc.

Programme Length: 3 Years

The following are the list of modules offered in the programme: