Bachelor of Business (Hons) in Marketing and Information Systems

BACHELOR OF BUSINESS (Hons) IN MARKETING AND INFORMATION SYSTEMS

Programme's Structure

 

Bachelor of Business (Hons) in Marketing and Information Systems
Year Module Title
FIRST YEAR Melayu Islam Beraja
Effective Communication
Business Statistics
Principles of Microeconomics
Business Information Systems
Professional Communication
Financial Accounting
Principles of Marketing
Principles of Macroeconomics
Introduction to Computer Logic
SECOND YEAR Business and ICT Law
Principles of Management
Business Strategy, Ethics and CSR
Human Resource Management
Database Systems
Market and Business Research
Internet and Multimedia
e-Business
International Marketing
THIRD YEAR Technopreneurship
Research Methodology
Foreign Language
Non-Programme Specific Module
Group Project
Work Placement
FOURTH (FINAL) YEAR Consumer Behaviour
New Product Development and Commercialisation
Interactive Services Marketing
Business Project Management
Marketing Communications and Branding
Retail Management
Dissertation