In line with the vision of the university, this program area was formed.



Bachelor of Science (Hons) in Digital Media
Bachelor of Science (Hons) in Creative Multimedia


General Aims

The main aim of the programme is to meet the demands of the fast-growing creative industries where highly capable and multi-skilled graduates are being sought after. The programme addresses the skills shortage by providing potential students with the fundamental knowledge and skills that will be attractive to future employers. The programme has been developed with good industry links to ensure that the graduates are equipped with the necessary knowledge and skills that meet the ever-changing and dynamic demands of the creative industries. The programme also inculcates research attitude in students by promoting problem-solving skills and engaging students with newly developed technologies in creative industries.

Mature candidates, both in the public and private sector, who have significant relevant experience in the field, and relevant qualifications at HND or equivalent level, will also be eligible to apply for this programme.

The degree programme consists of relevant modules in computing, information technology, as well as relevant modules in designs and creative computing. The final year project is significant and extremely relevant to the future undertakings of the students. Emphasis is placed on the practical application of the theories and principles developed in the modules.

Programme Aims
Upon completion of this programme, graduates are expected to have:

  • Understand the fundamental knowledge in creative computing technology
  • Understand the application of information technology in creative industries
  • Understand the criteria for effective communication using multimedia contents
  • Be able to apply creative computing technology in digital media production process
  • Be able to create interactive multimedia applications

Careers and Further Studies

With a degree in digital media and creative multimedia, students can seek employment in both local and international creative industries. This includes interactive multimedia applications developers, rich internet applications developers, special effects programmers, sound designers, 3D graphics programmers, production managers, project managers, creative director, digital artists, 3D modellers, 3D riggers, 2D/3D animators, production manager, film director, art director and researchers. The programme is also designed to provide a platform for graduates career development, innovation and/or further study to postgraduate level.

Minimum Entry Requirements
Applicants for admission to first degree programmes must satisfy the following minimum entry requirements:-

  • At least a Credit Six in the Malay language at GCE Ordinary Level (applicable only for Bruneians applying for a Government Scholarship).
  • At least a Credit Six in Mathematics at GCE Ordinary Level or its equivalent.
  • At least a Credit Six in English Language at GCE Ordinary Level or an IELTS score of 6.0 or TOEFL minimum overall score 550 or its equivalent

Programme Entry Requirements

  1. A minimum of 200 ‘A’ Level points for 3 ‘A’ level passes including :
    – One subject from Group A and two subjects from Group B or
    – Two subjects from Group A and one subject from Group B or
    – Three subjects from Group A.
  2. A minimum of 180 ‘A’ Level points for 2 ‘A’ level passes including :
    – At least one subject from Group A and one subject from Group B or
    -Two subjects from Group A.
  3. An International Baccalaureate Diploma score of 24 points with minimum of 5 points in Mathematics at higher level and minimum of 4 points in two sciences at higher level (Biology, Chemistry, Physics, Computer Science or Design Technology.
  4. A relevant BTEC/BDTVEC Higher National Diploma in Business or Computing Fields, Information Technology related fields with acceptable grades as specified by the School. The HND qualification must be obtained within the last 2 years. Other applicants, who obtained their HND more than 2 years before the proposed admission date, will be considered on a case-by–case basis, with relevant work or other experience.
  5. Relevant work experience and/or qualifications deemed to be equivalent to one of the above to be decided on a case by case basis by the School.

Group A – Mathematics, Further Mathematics, Physics, Computer Studies/Science, Thinking Skills.

Group B – Applied ICT/IT, Accounting, Art & Design, Biology, Business Studies, Chemistry, Design & Technology, Drama & Theatre Studies, Economics, Geography, History, Psychology, Sociology, English Literature, Media Studies, Music Technology, Travel & Tourism.

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