WELCOME TO CASE TEACHING AND WRITING WORKSHOP

Don’t miss this fantastic opportunity to take part in an expert-led Case Teaching and Writing workshop, co-organised by AAPBS Case Center and The Case Centre (previously known as ecch) Universiti Teknologi Brunei is honored to host the event.


The workshop is suitable for faculty members from any academic discipline who has little experience of teaching and writing cases to be used in the classroom. This two day workshop will employ intensive hands on approach and provide means of seamlessly blending cases into the curriculum. It also provides means of transforming your cases into publications and provides opportunity to network with peers in the same field.


The workshop is led by Associate Professor Ning Su. Professor Su is an award-winning scholar and educator, and an expert on global outsourcing and innovation strategies. His research focuses on emerging technologies and emerging markets, and involves extensive interviews with top executives from diverse industries, including financial services, consulting, technology, manufacturing, fashion, and design, and across major global markets, such as the U.S., Canada, Europe, Australia, New Zealand, Japan, India, and China. His research has been published in top academic journals such as MIT Sloan Management Review, MIS Quarterly, Decision Sciences, and IEEE Transactions on Engineering Management.


We strongly encourage your faculty members to join this workshop and looking forward to welcoming your members. For more information please visit www.utb.edu.bn/AAPBS2017. You may also contact our secretariat at hirman.dollah@utb.edu.bn

Universiti Teknologi Brunei

UTB was established as a higher learning institution in 1986 that offered Higher National Diploma programmes in Engineering, Business and Computing. These programmes are aimed at producing para-professionals for the industry. UTB’s ethos has always been based around the idea that effective instruction, hands-on approach and industry-based programmes equip students with fundamental knowledge, competence and marketable skills. This guiding principle has helped UTB produce graduates who are highly valued by local employers and readily accepted by universities in the UK, Australia and other countries where UTB students further their studies.

Brunei

Brunei is a tiny nation on the island of Borneo, in 2 distinct sections surrounded by Malaysia and the South China Sea. It's known for its beaches and biodiverse rainforest, much of it protected within reserves. The capital, Bandar Seri Begawan, is home to the opulent Jame’Asr Hassanil Bolkiah mosque and its 29 golden domes. The capital's massive Istana Nurul Iman palace is the residence of Brunei’s ruling sultan.

Programme

Day I: Case Teaching


0900 – 0945 Workshop Overview, Introduction, Discussion of Case Experience
0945 – 1030 Demo Case: The Obamacare Website
1030 – 1100 Coffee Break
1100 – 1215 Demo Case: The Obamacare Website (cont’d)
1215 – 1230 Lecture and Q&A: Leveraging Case Teaching
1230 – 1330 Lunch
1330 – 1415 Lecture and Q&A: Leveraging Case Teaching (cont’d)
1415 – 1500 Exercise: Developing Your Teaching Plan
Case 1:Alibaba Group: Technology, Strategy, and Sustainability
Case 2:Renault-Nissan Alliance: Will Further Integration Create More Synergies?
Case 3:Transforming the Business Service Portfolio at Global Consultancy
Case 4:Tencent: The WeChat Red Envelope Initiative (Optional reading: Tencent: Innovating in China's Mobile Payment Industry)
1500 – 1530 Coffee Break
1530 – 1700 Exercise: Developing Your Teaching Plan (cont’d)
1700 – 1730 Exercise: Developing a Mini Session from Scratch

Day II: Case Writing


0900 – 1030 Demo Case: iPremier (A): Denial of Service Attack
1030 – 1100 Coffee Break
1100 – 1200 Lecture and Q&A: Case Writing and Editing
1200 – 1230 Exercise: Anatomy and Adaptation of an Ivey Case
Case 1:Alibaba Group: Technology, Strategy, and Sustainability
Case 2:Renault-Nissan Alliance: Will Further Integration Create More Synergies?
Case 3: Transforming the Business Service Portfolio at Global Consultancy
Case 4:Tencent: The WeChat Red Envelope Initiative (Optional reading: Tencent: Innovating in China's Mobile Payment Industry)
1230 – 1330 Lunch
1330 – 1400 Exercise: Anatomy and Adaptation of an Ivey Case (cont’d)
1400 – 1500 Exercise: Developing Your Own Cases
1500 – 1530 Coffee Break
1530 – 1630 Exercise: Presenting Your Own Cases
1630 – 1730 Demo: Event-Based Case Development, Wrap-Up

Workshop Facilitator

Ning Su
Associate Professor
J.J. Wettlaufer Faculty Fellow
Ivey Business School, Western University
Canada and Hong Kong
email: nsu@ivey.ca


Professor Su is an award-winning scholar and educator, and an expert on global outsourcing and innovation strategies. His research focuses on emerging technologies and emerging markets, and involves extensive interviews with top executives from diverse industries, including financial services, consulting, technology, manufacturing, fashion, and design, and across major global markets, such as the U.S., Canada, Europe, Australia, New Zealand, Japan, India, and China. His research has been published in top academic journals such as MIT Sloan Management Review, MIS Quarterly, Decision Sciences, and IEEE Transactions on Engineering Management.


Professor Su has extensive experience teaching in all programs at Ivey: undergraduate, MBA, EMBA, PhD, Executive Education, and Case Workshops for both professors and managers. Professor Su also hosted Ivey’s MBA event “Tech Talk”, guided Ivey’s MBA China Teaching Program, and judged the McKinsey and BCG Case Competitions. Professor Su has published a collection of cases on the topics of globalization, innovation, big data, and social media and ecommerce in Asia. These cases encompass major technology firms, from Volkswagen to Tencent and Didi Kuaidi. These cases are widely used at business schools worldwide. Most recently, Professor Su designed and taught a cross-function executive program at Anbang Insurance Group in China, and an executive program for senior IT and business leaders in Denmark


In 2015, Professor Su received the highly prestigious Inaugural Early Career Award from the Association for Information Systems. From hundreds of scholars worldwide, only 5 received this award. In 2016, Professor Su received runner up for the Giarratani Rising Star Award of the Industry Studies Association, a world-leading multidisciplinary research community of industry practitioners, academics, and policymakers. Professor Su has previously received Best Article Awards from the Decision Sciences Institute and IBM Global Research. At Ivey, Professor Su has been awarded Western University Teaching Honour Roll Award of Excellence and Ivey Dean’s Commendation for Teaching Excellence every year. Professor Su also received the Commendation for Teaching Excellence at New York University’s Stern School of Business.


Professor Su received his Ph.D. from New York University’s Stern School of Business in New York City, Master’s degree from the University of Toronto, and Bachelor’s degree from Fudan University. Outside academia, Professor Su has worked at IBM Watson Research Center, News Corporation, and a European investment consulting company. Professor Su has been regularly quoted in Canada’s national media, such as Globe and Mail, and Financial Post. Professor Su has advised leading businesses, including KPMG, Gartner Research, and Anbang Insurance Group.


Registration

Each participant must be accompanied by one individual mandatory registration. The registration fee must be paid by January 31 February 14, 2017.

Payment Method: Wire Transfer


Account name: Universiti Teknologi Brunei
Account number: 00-001-01-0045184
Bank Address: Bank Islam Brunei Darussalam Berhad (BIBD)
Bank address: LOT 159, Jalan Pemancha, Bandar Seri Begawan BS8711
Swift Code: BIBDBNBB

For any payment, the depositor needs to download and fill the registration form, and email it with a soft copy of the bank in slip together with the payment advice at payment.info@utb.edu.bn


Payments are required to be made in USD
The SINGLE registration costs USD700 includes:
  • Attendance to all workshop sessions
  • Lunch and coffee breaks at the conference venue
  • The networking dinner

About Brunei

Kingdom of unexpected treasures!

Travel and Visa

Brunei Darussalam has visa arrangements with many countries, a full list of which can be found below. Any foreign national from a country not on the list, must obtain a valid visa in advance from any Brunei Darussalam diplomatic mission abroad. We strongly suggest visitors to visit the Ministry of Foreign Affairs before travelling to Brunei to confirm their individual visa requirements.

Countries which have Visa arrangements with Brunei Darussalam:

90 DAYS

30 DAYS

14 DAYS

Austria
Belgium
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Iceland
Ireland
Italy
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Netherlands
Norway
Poland
Portugal
Romania
Spain
Sweden
Switzerland
Slovenia
Slovakia
United Kingdom
United States of America

Australia
Bahrain
Iran
Kuwait
Malaysia
New Zealand
Oman
Republic of Korea
Singapore
Saudi Arabia
Thailand
Turkey
Ukraine
United Arab Emirates

Cambodia
Canada
China
Hong Kong
India
Indonesia
Japan
Laos
Macau
Maldives
Mongolia
Myanmar
Pakistan  
Peru
Philippines
Qatar
Russia
Taiwan
Tajikistan
Viet Nam

Hotels

There are many hotels in Brunei you can choose from. There are those for the budget conscious and there are those that cost hundreds of Brunei dollars a night.
Following hotels have shuttle services to connect to the venue of the workshop.


Hotels Facilities Distance from the venue
Star Lodge Hotel Free Wi-Fi access, Breakfast for two. ~9.3km
The Empire Hotel & Country Club Free Wi-Fi access, Breakfast, Complimentary airport pickup ~11.0km
Times Hotel Free Wi-Fi access ~15.5km

Venue and Contacts

Conference Venue: Universiti Teknologi Brunei



How To Get There

Brunei's sole airport is Brunei International Airport (BWN), the hub of the national carrier Royal Brunei Airlines (RBA). RBA offers a reasonably comprehensive network, with flights to/from London, Dubai, Kuala Lumpur, Singapore, Kota Kinabalu, Jakarta, Surabaya, Bangkok, Hong Kong, Manila, Melbourne and Shanghai.


In addition, Singapore Airlines flies 5 times a week from Singapore, Malaysia Airlines flies daily from Kuala Lumpur, Kuching and Kota Kinabalu, and AirAsia flies daily from Kuala Lumpur.


Flights between Kuching and Bandar Seri Begawan
For conference participants flying in from Kuching to Bandar Seri Begawan and back, there are two main carriers to choose from; Royal Brunei Airlines and Malaysia Airlines. Return fares vary depending on period of travel. Price per adult passenger and include taxes will be typically around RM500 (approx BND250, or USD200).



Contacts

Mr. Mohamad Hirman Bin Dollah
email: hirman.dollah@utb.edu.bn

Important Dates

Participants Registration: 31 January 2017
Workshop Date: 21 and 22 February, 2017

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